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Search is Hot! - April 2011 OurChurch.Com Newsletter

 
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pdstein
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Joined: 14 Jun 2005
Posts: 1502

PostPosted: Thu Apr 28, 2011 4:01 pm    Post subject: Search is Hot! - April 2011 OurChurch.Com Newsletter Reply with quote

View this newsletter in your browser:
http://www.ourchurch.com/news/webmaster-2011-04.php

Hello OurChurch.Com webmasters,

As we wrap up the month of April, the weather here at OurChurch.Com's world headquarters near Tampa, Florida has gone from warm to hot. But that's nothing compared to how hot search engines are right now.

We've been doing some in depth analysis of our website visitors and new members. The results show we're getting more visitors and new members from search engines than all other sources combined. Now that's hot!

We want to see you make the most of the opportunities provided by search engines as well. So, check out all the search-related items in this month's newsletter, plus a great video, and more.

In His Service,
Paul Steinbrueck
OurChurch.Com


IN THIS ISSUE
=============
1) Search is Hot! Are You Getting Warmer?
2) Learn Search Marketing from Christian SEO Guys
3) Blog: Don’t Be Deceived by SEO, Social Media Metrics
4) Learn to Share Your Faith Online with @StickyJesus
5) Inspiring Video: The Power of Words
6) Win $50 in the Bug of the Month Contest


1) SEARCH IS HOT! ARE YOU GETTING WARMER?
With all the buzz these days about Facebook, Twitter, video, and what seems like a cool new site every week, it's important to keep one thing in mind: most people use search engines to find what they're looking for. It doesn't matter whether it's a product, service, ministry, church, or school. They're using search engines to find it.

So, how are you approaching this opportunity? Are you meeting people where they're at? Are you improving your search rankings for phrases related to your site? If not, maybe it's time to see what our team of experienced SEO professionals can do for you.

http://marketing.ourchurch.com

2) LEARN SEARCH MARKETING FROM CHRISTIAN SEO GUYS
When it comes to search marketing, if you're more of a do-it-yourself kind of person, we've got a great resource for you - our new Christian SEO Guys - http://www.christianseoguys.com. Kurt, who's been leading our search marketing efforts for more than 5 years, is sharing his insight with you with several blog posts each week, including a great new series called DIY SEO.

http://www.christianseoguys.com/2011/04/diy-seo-the-do-it-yourself-search-engine-optimization-series/

We want to see you on top of Google, whether we get you there or teach you how to get there on your own.

3) BLOG UPDATE - Don’t Be Deceived by SEO, Social Media Metrics

Have you been optimizing your website for search engines? Are you using social media sites like Facebook and Twitter to connect and engage with people?

Great. How that going?

Your search rankings are up? Nice.

The number of people who “Like” your Facebook page is up 40% this year? Cool.

Website traffic is up 20% year over year? Good.

Now let me ask you…

Are those your goals?

http://blog.ourchurch.com/2011/04/28/dont-be-deceived-by-seo-social-media-metrics/

Other recent articles:

- Let’s Figure out the Value / ROI of Social Media
http://blog.ourchurch.com/2011/04/26/figure-out-value-roi-return-on-investment-of-social-media/

- Video: What If Twitter Was Around at the 1st Easter?
http://blog.ourchurch.com/2011/04/13/video-twitter-first-easter/

- The Big-Picture, Kingdom View of SEO
http://blog.ourchurch.com/2011/04/06/the-big-picture-kingdom-view-of-seo/

4) LEARN TO SHARE YOUR FAITH ONLINE WITH @STICKYJESUS
Social media tools like Facebook, Twitter, and blogs provide unprecedented opportunities to develop relationships, engage with others, and share ideas. This includes unprecedented opportunities to engage others in spiritual conversations.

Tami Heim and Toni Birdsong have written an excellent book titled @StickyJesus which provides some great insight into how use social media and blogs to share the gospel and impact the world.

Because Internet Evangelism Day is May 15 and because one Internet evangelism day has never been enough for us at Christian Web Trends, we’re making the entire month of May Internet Evangelism Month and will be blogging our way through @StickyJesus chapter by chapter.

http://blog.ourchurch.com/2011/04/27/join-the-stickyjesus-group-blog-project/

5) INSPIRING VIDEO: THE POWER OF WORDS
This clever, touching video (which we blogged - http://blog.ourchurch.com/2011/04/19/video-power-of-words-4-communication-lessons/ about earlier in the month) demonstrates the power of words.

http://www.youtube.com/watch?v=Hzgzim5m7oU

6) WIN $50 IN THE BUG OF THE MONTH CONTEST
To make everyone's experience on the OurChurch.Com website even better, we've giving away $50 every month to someone who reports a misspelling, grammatical error, dead link, or other problem in a "Bug of the Month" contest. Each bug you report will give you an entry into a monthly drawing we'll do for $50 towards OCC services. The more bugs you report, the better your chances to win.

http://www.ourchurch.com/news/news-2010-06-17.php

Thanks for hosting your website at OurChurch.Com. Post your comments and questions concerning this newsletter here in our forums.

=====================================================

OCC Quick Links
---------------
- OurChurch.Com homepage - http://www.ourchurch.com
- Website hosting - http://www.ourchurch.com/hosting/
- Custom website designs - http://www.ourchurch.com/design/
- Marketing services - http://marketing.ourchurch.com
- Advertising - http://www.ourchurch.com/advertising/

My OCC
------
My OCC Sites

- Available in email version only

My OCC Search Listings

- Available in email version only

OVERHEARD...
------------
"Please, read what wonderful things God has done in my life, in a very short time period... Jan 13th, 2011, I was diagnosed with skin cancer and operated on then and there. That same day lumps in one breast were observed..." - ferryman

Sound off on our message boards - http://forums.ourchurch.com/viewtopic.php?t=6558

NEWSLETTER POLL
---------------
Did your church use Google or Facebook ads to invite people in your community to Easter services?

- Yes
- No
- Unsure

Vote: http://www.ourchurch.com/edit/NE1survey4.php

NE1 TIP O' THE MONTH
--------------------
When creating and editing pages in NE1, be sure to click the "SEO Features" tab and use keywords in the page URL, title, keyword, and description tags.

Knott Avenue Christian Church - http://www.kacc.com
-------------------------
Since this month is Search Marketing Month, we are showcasing a Custom CMS client that made good use of OurChurch.Com’s Search Marketing Services. Knott Avenue Church, in Anaheim, CA, began their journey with us in March of 2009 (2 years ago). As a part of their Custom CMS Pro package, they received our Top Church Search Ranking services and from day one, they received around 100 visitors per day to their website. Their website traffic combined with their interactive and engaging website has attracted new people to their church and ministered to hundreds more online.

AWARD-WINNING WEBSITES
------------------------------
- Marilyn's Inspirational Poetry - http://www.marilynspoetry.com/
- Conyers Church of God - http://www.conyerscog.org/
- Gospel Highway - http://www.ghmag.net/
- Mighty Fortress Evangelical Lutheran Church - http://www.mightyfortress.us/

Info on PowerPoints Challenge - http://www.ourchurch.com/help/help-powerpoints.php
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