Joined: 14 Jun 2005
|Posted: Tue May 05, 2009 2:10 pm Post subject: Rule Google in Search Marketing Month
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Hi OCC News Subscriber,
Search engines have revolutionized the world. They have changed the way we shop, the way we read news, the way we find a plumber, and even the way we look for a church or school.
Entire industries like the yellow pages and newspapers are crumbling as a result. But from their ashes new organizations are rising - organizations that understand the power of search engines to connect people to their church, school, or business.
May is Search Marketing Month at OurChurch.Com. All month long we are focusing on helping you better understand how search engines work, and how you can position your church, school, or business in search engines to bring lots of new visitors to your site. Check out the learning opportunities and the great deals on search marketing services we have available this month.
Search Marketing Month Features
1) Search Marketing 101
2) Special Offer: No Set-Up Fees!
3) Churches: How Search Marketing Brings New Visitors
4) Schools: Search Marketing is the Key to Full Enrollment
5) Search Marketing is Replacing the Yellow Pages
6) Why SEO is a Never-Ending Job
7) Search Marketing Case Studies
Half-off Deluxe Directory Registration
9) Search Marketing Discussion
1) SEARCH MARKETING 101
If you are new to managing a website or if acronyms like SEO, PR, and SERPs make about as much sense as a bowl of alphabet soup, don't worry. OurChurch.Com is all about helping you understand tech stuff so you can make the most of your website. Check out articles we've published like
- How do Search Engines Work http://churchmarketingonline.com/2008/05/how-do-search-engines-work/
- What is SEO? http://churchmarketingonline.com/2008/05/what-is-seo/
- What is Local SEO? http://churchmarketingonline.com/2008/07/what-is-local-seo-and-why-its-important-to-church-marketing/
Those and many more are available in our CMO University site. http://churchmarketingonline.com/church-marketing-online-university/
2) SPECIAL OFFER: NO SET-UP FEES!
Search Engine Optimization (SEO) is very personalized, time-consuming work. It takes many hours to do all the keyword research, on-page optimization, report generating, and modifications needed to get top 10 rankings. That's why we usually charge a $499 up-front fee to get started. This month only, however, we're waiving that up-front fee when you commit to 15 months of any of our search marketing services. This includes our SEO Management, Top Church Search Rankings, Top School Search Rankings, and Local Business Search Marketing services. You must order before the end of May to get this great deal, so don't delay. Order today!
3) CHURCHES: HOW SERACH MARKETING BRINGS NEW VISITORS
Today, most people who are looking for a church, start their search online. That's why it's so important for your church website to be in the top 10 sites in Google for church-related phrases in your area. Many churches now days report more than half their new visitors learned of their church online. If you lead a church or manage a church website, read this insightful article - How People Find a New Church http://churchmarketingonline.com/2008/04/how-people-find-a-new-church/ Whether you do it yourself or hire someone like our search marketing experts to do our Top Church Search Rankings Service http://churchmarketingonline.com/top-church-search-rankings/ optimizing your church website will pay off in spades.
4) SCHOOLS: SEARCH MARKETING IS THE KEY TO FULL ENROLLMENT
This is a tough time for many Christian schools. The economy is down, jobs have been lost, and many people are pulling their kids out of private schools to save money. But, not all schools are feeling the pinch of falling enrollment. Some parents are looking for private schools, and the schools whose websites are at the top of the search results are getting calls and new students as a result. Even if better search rankings bring your school just one new student it will pay for itself. It elementary, really. Check out our Top School Search Rankings for more info.
5) SEARCH MARKETING IS REPLACING THE YELLOW PAGES
If you run a local business, this is one trend you've got to be aware of. When looking for a local business, today more people use search engines than the phone book. That makes a good website and good search rankings critical to the success of your business. OCC's Local Business Search Marketing service can put your business on the first page of the search results. Read on for more details:
6) WHY SEO IS A NEVER-ENDING JOB
A lot of people think search engine optimization is a one-time deal. You optimize your site, forget about it, and the visitors keep coming. Nothing could be further from the truth. The web is a dynamic place. Your website is constantly changing (or it should be), search engines are constantly changing their algorithms, and your competitors a trying to improve their rankings. All that means, you've got to continue to monitor your search rankings and make adjustments month after month. That's what our SEO Management service can do for you. We not only get your site in the top 10, we keep it there. Guaranteed!
7) SEARCH MARKETING CASE STUDIES
To further demonstrate the value of search marketing, this month our Director of Search Marketing, Kurt Steinbrueck, will be publishing a series of Search Marketing case studies in the Christian Web Trends Blog. These case studies show the impact search marketing has had on real organizations - a church, a school, and 2 businesses. The first one will be published tomorrow May 6. You won't want to miss them.
HALF-OFF DELUXE DIRECTORY REGISTRATION
Getting quality sites to link to your website is a key part of getting good search rankings. So, having links to your site in online directories not only brings new visitors directly from those directories, but it also helps your search rankings, which brings in more new visitors. This month we've got a crazy special on all 4 Deluxe Directory Registration services. Got your site listed in 250, 500, 900, or 2,000 online directories for half price. See the Deluxe Directory Registration page for more info.
9) SEARCH MARKETING DISCUSSION
Last but certainly not least, as a part of our efforts to help you better understand search marketing we've started a couple new topics in our Marketing & Search Engine Services forum:
- What's the one thing you've always wanted to know about search engines? http://forums.ourchurch.com/viewtopic.php?t=5671
- Post your #1 tip for getting good search rankings http://forums.ourchurch.com/viewtopic.php?t=5672
This is where iron sharpens iron as you, our staff, 13,000 other OCC webmasters can help each other become better at search marketing.
In His Service,
Paul Steinbrueck, CEO
Post your comments and questions concerning this announcement here in our forums.